Wikinomics -- Forthcoming book by Don Tapscott and Anthony Williams

By Howard Rheingold, published at 10 May 2007 - 8:12pm, last updated 12 years 17 weeks ago.

(Via Cooperatics)

Wikinomics: How Mass Collaboration Changes Everything is due to be published within the next month or so. The copy on the website is a little hype-y, but the research behind the book is very solid, and their thinking about intellectual property, collaboration, innovation is deeper than their promotional copy indicates.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant primer on one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand the key forces driving competitiveness in the twenty-first century. This groundbreaking work is inspired by a nine million dollar research project led by bestselling author Don Tapscott and sponsored by some of the world’s largest companies. Wikinomics builds on this research elucidating a new age where thanks to the Web 2.0 masses of people can participate in the economy like never before—creating a TV news story, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing a school text, inventing a new cosmetic, or even building a motorcycle. You’ll read about:

• Rob McEwen, the Goldcorp, Inc. CEO, former investment banker, and gold mining newbie, who used open source tactics and an online competition to breathe new life into a struggling business cobbled by the rules of an old-fashioned industry.

• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production that will revolutionize markets and firms.

• Smart, multibillion dollar companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems that create value more effectively than hierarchically organized businesses.