By mdangeard, published at 9 October 2008 - 6:38pm, last updated 11 years 15 weeks ago.

From ReadWriteWeb:

According to the 2008 Cone Business in Social Media Study, 93% of Americans believe that a company should have a presence on social media sites and 85 percent believe that these companies should use these services to interact with consumers. Cone, a Boston-based consulting firm, also found that men are far more likely to interact with a company through social media than women are. 56% of consumers believe that a company is providing them with a better service by interacting with them on social media sites.

Thank you Dominique for pointing this one out...