Cooperation Commons: Interdisciplinary study of cooperation and collective action.
93% of americans want companies to have a presence on Social Media Sites
By mdangeard, published at 9 October 2008 - 6:38pm, last updated 8 years 24 weeks ago.
According to the 2008 Cone Business in Social Media Study, 93% of Americans believe that a company should have a presence on social media sites and 85 percent believe that these companies should use these services to interact with consumers. Cone, a Boston-based consulting firm, also found that men are far more likely to interact with a company through social media than women are. 56% of consumers believe that a company is providing them with a better service by interacting with them on social media sites.
Thank you Dominique for pointing this one out...
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