Humans have taken the cooperative arrangements that benefited organisms and species at the biological level to the cognitive and social levels: the capacity to play cooperative social games that benefit all was a driver of the evolution of human intellectual capacity; increased intellectual capacity manifested in both the concrete sphere of tool-making and the abstract sphere of social relationships. Once enhanced cognitive capabilities made complex social arrangements like status, reputation, gossip, persuasion, punishment, alliance possible, human social capacities became a tool for ratcheting up cooperative game-playing capacity.

Certain technologies push human societies to reorganize at a higher level of cooperation. As an example, Wright offered the Shoshone, a Native American tribe that lived in a territory with no big game to hunt but an abundance of jackrabbits at certain times of year. Because of their stark environment, the Shoshone normally existed at a simple level of social organization, with every extended family foraging for itself. When the rabbits were running, however, the families banded together into a larger, closely coordinated group, to wield a tool too large for any one family to handle or maintain — a huge net. Working together with the net, the entire Shoshone hunting group can capture more protein per person than they could working apart. Wright declared that "The invention of such technologies — technologies that facilitate or encourage non-zero-sum interaction — is a reliable feature of cultural evolution everywhere. New technologies create new chances for positive sums, And people maneuver to seize those sums, and social structure changes as a result."

Wright noted that people who interact with each other in mutually profitable ways are not always aware that they are cooperating; he cited evolutionary psychologists to assert that unconscious underpinnings of cooperation — like affection and indignation — are rooted in genetic traits:

"… natural selection, via the evolution of 'reciprocal altruism' has built into us various impulses which, however warm and mushy they may feel, are designed for the cool, practical purpose of bringing beneficial exchange."

"Among these impulses: generosity (if selective and sometimes wary); gratitude, and an attendant sense of obligation; a growing empathy for, and trust of, those who prove reliable reciprocators (also known as "friends"). These feelings, and the behaviors they fruitfully sponsor, are found in all cultures. And the reason, it appears, is that natural selection "recognized" non-zero-sum logic before people recognized it…Some degree of social structure is thus built into our genes."

"In the intimate context of hunter-gatherer life, moral indignation works well as an anti-cheating technology. It leads you to withhold generosity from past nonreciprocators, thus insulating yourself from future exploitation; and all the grumbling you and others do about these cheaters leads people in general to give them the cold shoulder, so chronic cheating becomes a tough way to make a living. But as societies grow more complex, so that people exchange goods and services with people they don't see on a regular basis (if at all), this sort of mano-a-mano indignation won't suffice; new anti-cheating technologies are needed. And, as we'll see, they have materialized again and again — via cultural, not genetic, evolution."

The cultural innovations that reorganize social interaction in light of new technologies are "social algorithms governing the uses of technology." Wright called these social methodologies "metatechnologies.". In the Middle Ages, the metatechnologies of capitalism — currency, banking, finance, insurance — pushed the hierarchical machinery of feudal society to transform into a new way of organizing social activity, the market. "The metatechnology of capitalism then combined currency and writing to unleash unprecedented social power." Wright claimed that the emerging merchant class pushed for democratic means of governance, not out of pure altruism, but in order to be free to buy and sell and make contracts. Throughout this process, powerful people always seek to protect and extend their power, but new technologies always create opportunities for power shifts, and at each stage from writing to Internet, more and more power decentralizes: "I mean that new information technologies in general — not just money and writing — very often decentralize power, and this fact is not graciously conceded by the powers that be. Hence a certain amount of history's turbulence, including some in the current era."